Assurance Financial adds Greg Incardona team in Greensburg, Pennsylvania

Assurance Financial has opened a new Greensburg, Pennsylvania branch led by regional manager Greg Incardona, adding an experienced Western Pennsylvania mortgage team as the lender expands in the Northeast. The move gives the team access to a larger mortgage platform while keeping its local, relationship-focused approach.

Why it matters: - The new Greensburg branch expands Assurance Financial’s footprint in Pennsylvania and across the Northeast. - The addition pairs a local mortgage team with the operational support, technology and product depth of a national lender. - Homebuyers and homeowners in Pennsylvania, Florida and Ohio gain another lending option backed by in-house mortgage operations.

What happened: - Assurance Financial added Greg Incardona (NMLS #136855) and his mortgage origination team to its branch network. - Incardona will lead the new Greensburg, Pennsylvania office as Regional Manager. - The team includes Louis Incardona, Loan Originator (NMLS #1751149); Brandon Tingle, Loan Originator (NMLS #1026820); Jennifer Novak, Loan Originator Assistant; and Addison Johnson, Loan Originator Assistant. - Assurance Financial is headquartered in Baton Rouge, Louisiana.

The details: - Incardona’s career in financial services began in 1988. - His background includes banking leadership, branch management, mortgage origination, insurance and financial services. - The Greensburg office serves homebuyers and homeowners throughout Pennsylvania, plus additional markets in Florida and Ohio. - Assurance Financial was founded in 2001. - The lender offers conventional, FHA, VA, USDA, jumbo, construction, renovation and non-QM loans. - The company also provides financing for first-time homebuyers, investors and borrowers with a range of homeownership goals. - Assurance Financial manages the mortgage process in-house from application through servicing. - The company’s local branches and Loan Originators are supported by its broader technology and operations platform. - More information is available at Assurance Financial’s website.

Between the lines: - The hire signals a growth strategy built around bringing in established local teams rather than just opening new offices. - CEO Kenny Hodges said the company is focused on “finding the right people, not simply adding locations.” - President Steve Ward said the company aims to let Loan Originators focus on client relationships while Assurance provides operational support and resources. - Incardona said the team wanted to keep a personal, local approach while gaining the capabilities of a larger organization.

What's next: - Assurance Financial said the Greensburg branch will strengthen its presence in Pennsylvania and support continued expansion throughout the Northeast. - The company expects the new team to build on its existing relationships while expanding the products and support it can offer clients and referral partners. - The Greensburg office now becomes part of Assurance Financial’s national growth push.

The bottom line: - Assurance Financial is betting that experienced local mortgage teams can scale faster when paired with national infrastructure.