Soft Pull Solutions expands partner program for recurring revenue

Soft Pull Solutions is widening awareness of its Partner Program to help technology providers, consultants and financial service firms earn recurring commissions by referring customers to credit reporting, verification and API-driven financial data tools. The program also gives software and fintech partners a way to embed those services into existing workflows.

Why it matters: - The Partner Program creates a new revenue stream for businesses that already serve lenders, fintechs, property managers and other companies that need credit and verification tools. - The structure favors recurring commissions over one-time referral fees, which can make the program more valuable for long-term partners. - Technology companies can add financial data functionality without building credit infrastructure themselves.

What happened: - Soft Pull Solutions is expanding awareness of its Partner Program for technology providers, consultants, financial service companies and other B2B organizations. - The program is designed to generate recurring revenue when partners refer qualified customers to the Soft Pull Solutions platform. - Businesses can learn more about the program at More information. - Companies ready to join can register at Partner registration.

The details: - The program is built for partners whose customers need consumer credit, business credit, identity verification, income information, fraud tools and related financial data services. - Partners can earn competitive commissions and recurring monthly residual income based on customer activity. - The partner package includes a dedicated partner success manager, sales and marketing support, partner promotions and early access to new products and features. - Soft Pull Solutions offers API and integration capabilities that can embed credit and verification services inside an existing platform or workflow. - The company’s product set includes soft credit pulls, hard credit pulls, business credit reports, income and bank verification, employment information, debt-to-income data, ID verification, fraud tools, bankruptcies, liens and judgments, UCC searches, property reports, background checks and tenant screening. - The platform also supports API integration and digital credit applications for lenders, fintech companies, software platforms and other organizations. - The partner model can serve mortgage lending, auto finance, home improvement financing, personal and business lending, fintech, property management and tenant screening markets.

Between the lines: - The program is positioned as a broader relationship model, not a simple lead-referral arrangement. - Soft Pull Solutions is trying to make itself a backend infrastructure provider for software developers, SaaS companies, loan origination systems and CRMs. - The strategy gives partners a way to keep users inside one workflow instead of sending them to multiple tools. - Kevin Andersen, Soft Pull Solutions president, framed the program as a way to create long-term value for partners and their customers.

What's next: - Soft Pull Solutions expects partners to add more products over time as customer needs expand from prequalification to underwriting and fraud prevention. - The company says partners can benefit as referred businesses increase their usage of credit reporting and verification services. - Soft Pull Solutions is continuing to recruit organizations that want to refer customers or integrate credit pulls and financial data services into their own platforms.

The bottom line: - Soft Pull Solutions is turning its data platform into a partner channel, aiming to win more customers while sharing recurring revenue with the companies that send them business.