Gannett Deploys Innovative DeeperDive AI Technology to Drive Digital Transformation

Gannett Co., Inc. (NYSE: GCI) today launched DeeperDive, an industry-first Gen AI answer engine created by Taboola deployed directly on USA TODAY’s website. The technology connects readers with clear answers to the topics they want to know about and real-time content exclusively from USA TODAY and the USA TODAY Network.

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DeeperDive brings the power of GenAI search engines, directly onto USA TODAY’s platform, tapping into years of proprietary, real-time, high-quality content created by journalists and editors across the USA TODAY Network.

DeeperDive prompts questions that may be of interest, and answers questions with direct responses enabled by technology that surfaces additional context and stories from the publisher site, offering users a richer, more valuable view — not just a single, oversimplified answer. Readers can ask questions about topics they’re interested in, and have AI provide answers instantly, sourced from trusted journalists whether they seek the best local travel tips, the top sports stories or current political news. DeeperDive is a solution to the Generative AI-powered search engines that scrape content without permission or licensing and offering no fair compensation in return.

“Implementing Taboola’s DeeperDive Gen AI answer engine on our own platform is an exciting win for our business and the publishing industry at large. This innovation will lead to deeper engagement with consumers as we continue to expand our audience,” said Michael Reed, Chairman and Chief Executive Officer, Gannett | USA TODAY Network. “Taboola is a longtime partner that has shown an unwavering commitment to helping us accelerate revenue opportunities from high intent CPM advertising, to enhanced affiliate and subscription growth. This is a significant milestone toward our business transformation as we work to deliver more shareholder value by also leveraging the data from DeeperDive to help us understand and deliver what consumers want and need from our trusted network. DeeperDive combines the high-caliber reporting the USA TODAY Network is known for with the AI technology and expertise that only Taboola can deliver.”

DeeperDive is built to provide:

• Smarter, more diverse answers for readers: Readers receive rich, multifaceted answers, based on Taboola’s advanced AI and real-time insights from over 600 million daily active users across a global network of 9,000 publisher partners. Unlike traditional GenAI engines that rely on static training data, Taboola understands what people are actively reading and engaging with — across topics, geographies, and moments. This unique “pulse of the internet” allows DeeperDive to surface timely, contextual answers and even suggest questions based on current trends. The result is a richer, more human search experience rooted in what truly matters to real people — right now, on the site they trust.
• Increased readership and engagement for publishers: Every reader question is met with a clear, intuitive answer — along with links to relevant and timely articles from across the publisher’s site. This keeps users engaged longer and encourages deeper content exploration. For the first time, publishers can engage their audience with real-time, AI-powered content tailored to the user — whether it's about travel plans, a favorite sports team, or important financial decisions — meaningfully increasing time on site and reader loyalty.
• High-intent ad revenue across high intent categories: DeeperDive will create a new monetization channel for publishers by inserting contextually relevant, high-intent ads directly into the AI-powered results page. Publishers can capture search-like advertising revenue within their own environments — turning user inquiries into meaningful commercial opportunities, all while maintaining a seamless reader experience.

“Today marks a major step forward for the open web,” said Adam Singolda, CEO and Founder, Taboola. “With DeeperDive, we’re giving publishers the power to join the Gen AI revolution on their own terms — creating richer, more trusted experiences for users, and unlocking search-like monetization opportunities that were previously out of reach. This is a big day not just for Taboola, but for the entire industry — and I truly believe it will change how billions of people get information online.”

Gannett is the first U.S. publication to launch the DeeperDive BETA to reach approximately 1% of USA TODAY’s audience of over 195 million monthly unique visitors. The BETA is being quality assessed by human beings. More information and a demo of the platform can be viewed here.

ABOUT GANNETT

Gannett Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.

ABOUT USA TODAY

Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 73 million unique visitors each month (based on December 2024 Comscore Media Metrix®).

ABOUT USA TODAY NETWORK

USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the leading news media publisher in the U.S. in terms of circulation and has the largest digital audience in the News and Information category, excluding news aggregators, based on the December 2024 Comscore Media Metrix® Desktop + Mobile. Our Domestic Gannett Media segment is comprised of USA TODAY, daily and weekly content brands in approximately 220 local U.S. markets across 43 states and our community events business, USA TODAY NETWORK Ventures. With deep roots in local communities spanning the U.S., we engage approximately 140 million monthly unique visitors, on average, through a diverse portfolio of multi-platform content offerings and experiences. For more information, visit gannett.com.

ABOUT TABOOLA

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events, which may include but not be limited to all statements other than statements of historical facts contained in this press release, including statements relating to the collaboration and our , beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect,” “predict,” “potential,” “could,” “will,” “would,” “ongoing,” “future” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement. For a discussion of some of the risks and important factors that could cause actual results to differ materially from our expectations, see the risks and other factors detailed in “Item 3. Key Information - Risk Factors” in Gannett’s 2024 Annual Report on Form 10-K and Gannett’s quarterly reports on Form 10-Q and Gannett’s other filings with the SEC, in each case as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Gannett disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.

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